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Marketing your library's electronic resources: a how-to-do-it manual for librarians

https://iha.andornot.com/permalink/library20708
Kennedy, Marie R., LaGuardia, Cheryl. Chicago IL: Neal-Schuman , 2018. 2nd ed. (Book)
Call No.
Z 716.3 K35 2018
Location
VJH Library
Author
Kennedy, Marie R.
LaGuardia, Cheryl
Edition
2nd ed.
Place
Chicago IL
Publisher
Neal-Schuman
Pub Date
2018
Physical Description
xxi, 218 p. : ill.
Format
Book
Subject
Library administration
Libraries
Abstract
"It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding"--Publisher's description.
Notes
Includes bibliographical references and index.
ISBN
9780838915653
Call No.
Z 716.3 K35 2018
Location
VJH Library
Loan Policy
21 days
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